Project Title: Wellness Fair Marketing Collateral for Telehealth Brand
Role: Marketing & Visual Design Consultant for Resilient Growth & Wellness
Deliverables: Poster, Banner, Informational Materials, Pamphlet
Industry: Telehealth & Wellness
Timeline: 4 weeks
Project Overview
A growing women’s health telehealth business for menopause care required cohesive, eye-catching marketing materials for a wellness fair to attract attendees, clearly communicate services, and remain aligned with an established brand identity.
The goal was to increase booth engagement, brand visibility, participant interaction, and patient acquisition through professional, on-brand visual design.
The Challenge
Stand out in a crowded wellness fair environment
Maintain strict brand consistency for a healthcare-adjacent business
Communicate value quickly to a diverse audience
Design materials that worked across large-format and hand-held media
The Solution
A cohesive suite of marketing collateral was designed that translated the client’s existing brand identity into high-impact, in-person visuals. Each piece was intentionally designed to guide attention, reinforce credibility, and encourage conversation at the booth.
Deliverables included:
Large-format poster for visual attraction
Banner for brand recognition at a distance
Informational handouts for menopause education
Pamphlet for engagement and follow-up
Design Approach
Brand-first design: Colors, typography, and tone aligned with the client’s established brand identity and marketing
Visual hierarchy: Clear headlines and scannable layouts for fast conversion
Audience-aware messaging: Approachable, wellness-focused language
Print-optimized layouts: Ensured clarity, readability, and consistency across formats
Results & Impact
Increased booth engagement and participant interaction resulting in >10 patient appointment conversions
Clear communication of services in a fast-paced event environment
Strengthened brand credibility within the community for a start-up telehealth business
Client Testimonial
“Nevada worked with me on a wellness fair for my growing Telehealth business. She created wonderful graphics with my current brand in mind. She was easy to work with and stayed true to my vision. I was able to engage with many participants in the fair, thanks to her eye-catching designs. I would recommend her for any marketing needs and would use her in the future.” -Karin Rondeau, NP, MSCP
Why This Project Matters
This project demonstrates my ability to use strategic marketing and visual communication to connect patients with accessible, credible menopause care. By aligning brand strategy with patient-centered design, the work supported both awareness and engagement in a healthcare setting.
Specifically, this project highlights my ability to:
Translate brand positioning into marketing assets that drive patient engagement and trust, particularly in sensitive healthcare areas such as menopause care
Design clear, compliant, and approachable communications for healthcare audiences, ensuring complex services are easy to understand and emotionally resonant
Deliver professional, print-ready marketing materials that perform in real-world environments, supporting in-person patient acquisition and education
Collaborate cross-functionally with healthcare providers to execute on strategic vision, balancing clinical credibility with marketing effectiveness
Skills Demonstrated
Integrated Marketing Communications (IMC)
Cohesive marketing collateral aligned with brand strategy and patient engagement goals
Brand Strategy & Visual Consistency
Consistent brand identity and messaging across all event marketing assets
Event & Experiential Marketing
High-impact designs to increase visibility, engagement, and lead capture
Healthcare & Patient-Centered Marketing
Clear, trust-building communications for healthcare and menopause care audiences
Cross-Functional Collaboration
Close collaboration with business practitioner and stakeholders to execute strategy
Print Production & Layout Design
Print-ready assets optimized for both large-format and hand-held materials
Let’s Work Together
If you’re looking for marketing design that balances strategy, brand integrity, and visual impact, I’d love to collaborate.
