Marketing Portfolio
This portfolio showcases client-based marketing work and strategic case studies, highlighting expertise in digital marketing, omnichannel strategy, data analytics, SEO, AI SEO, copywriting, and integrated communications. Demonstrates the ability to deliver data-driven campaigns that solve complex business challenges and drive measurable results. Open to full-time marketing roles and freelance opportunities.
Telehealth Wellness Fair Marketing Design
Freelance & Contract work
Marketing collateral design for a telehealth wellness fair, including posters, banners, and pamphlets designed to increase engagement and brand visibility.
Client
Resilient Growth & Wellness
Year
2025
Healthcare Content Strategy: The Dietitian’s Dilemma
Freelance & Contract Work
Editorial strategy, scientific review, and publishing support for a healthcare thought leadership book focused on nutrition and dietetics.
Client
Michelle Hurn RD
Year
2021
Confidential Clients: Digital & Social Media Strategy, SEO & Branded Content
Freelance & Contract Work
End-to-end social media strategy, SEO-informed content optimization, and branded content development supporting audience growth, engagement, and product-related conversions across multiple confidential client accounts.
Client
Confidential Clients
Year
Multiple engagements (12-month+ duration)
Selected Work:
Food RX
Graduate New Media Marketing Campaign
A data-driven, omnichannel marketing campaign was developed for Food Rx, an innovative Food is Medicine platform integrating healthcare, grocery retail, and pharmacy ecosystems. The strategy targets adults with metabolic risk using AI-powered personalization, EHR integration, and retail media to drive behavior change at scale. By connecting digital marketing performance to real-time purchasing behavior and clinical health outcomes, the campaign delivers a closed-loop ROI model. This project demonstrates the ability to align marketing strategy with measurable business growth and population health impact.
Year
2026