Confidential Clients: Digital & Social Media Strategy, SEO & Branded Content
Overview
Delivered comprehensive digital and social media strategy for multiple confidential clients, focusing on building online presence from launch, strengthening discoverability across search engines and AI-driven platforms, and supporting engagement and conversion objectives. All identifying details and performance metrics have been intentionally excluded to maintain confidentiality.
Role & Responsibilities
Led digital and social media strategy across multiple accounts
Developed branded content aligned with each client’s visual identity, voice, and business objectives
Implemented SEO-informed and LLM-aware optimization to improve search visibility and discoverability
Planned and managed content calendars to ensure consistency and sustained audience growth
Supported engagement strategies and conversion-oriented content for products and services
Collaborated cross-functionally with clients and stakeholders using shared communication workflows
Supported CRM-aligned content initiatives to aid lead capture and nurture
Monitored performance trends to guide ongoing optimization and strategic refinement
Strategic Approach
Each engagement followed a structured, scalable framework designed to support long-term digital growth:
Discovery & Alignment – Defined brand positioning, audience intent, and digital objectives
Search-Led Content Planning – Structured content to support discoverability across search engines and AI-driven recommendation systems
Branded Content Development – Created visually cohesive and message-aligned content assets
Execution & Engagement – Supported consistent content publishing and community interaction
Optimization & Iteration – Evaluated performance metrics to refine content direction over time
This approach enabled consistency across multiple clients while remaining adaptable to different brand needs.
Outcomes
Achieved consistent audience growth and conversions across all managed accounts
Strengthened engagement through intentional content structure and optimization
Supported product-related conversions through branded, SEO content
Contributed to lead-generation and nurture workflows through CRM-aligned content
Established repeatable digital content systems scalable across multiple client accounts
(Specific metrics intentionally excluded.)
Tools & Platforms
SEMrush
Hootsuite
Canva
HubSpot
Slack
Core Capabilities
Digital and social media strategy
SEO-informed and LLM-aware content optimization
SEO-optimized website copywriting
Branded content creation
Audience engagement and conversion support
CRM-aligned content and marketing workflows
Cross-functional collaboration and client communication
Confidentiality Note
This case study represents a synthesis of work completed for multiple confidential clients. All identifying information, visuals, and proprietary data have been removed in accordance with confidentiality agreements.
Why This Project Matters
This body of work demonstrates my ability to design and execute scalable digital and social media strategies that integrate search optimization, LLM-aware content optimization, branded content, and CRM-aligned workflows. It reflects a practical, self-directed approach to developing modern marketing capabilities in an evolving digital landscape where discoverability increasingly spans both traditional search engines and AI-driven platforms.
As a primarily self-taught practitioner in this area, this case study highlights my ability to independently identify emerging trends, apply them effectively across real client environments, and translate audience intent into content that supports visibility, engagement, and conversion. This adaptability and continuous learning mindset are especially valuable in the fast-changing digital and marketing industries.
Let’s Work Together
If you’re looking for marketing design that balances strategy, brand integrity, and visual impact, I’d love to collaborate.
