My work centers on developing innovative campaign strategies and content that align brand voice, audience psychology, and business goals. I love connecting people with people.

With a background in marketing and healthcare, I bring a unique understanding of human psychology, decision-making, and communication into every project. This perspective allows me to create content and digital campaigns that emotionally resonate — connecting with people and brands through ideas, stories, and community.

I specialize in digital campaign strategy and design (UX/UI), content development, and integrated marketing communications (IMC), ensuring messaging is cohesive across platforms while remaining authentic to brand voice, mission, and values. My approach blends data informed strategic planning, storytelling, and audience research to support engagement, clarity, and long-term connection.

The work featured in my portfolio reflects how I think as a strategic marketer: aligning brand voice with audience needs, building purposeful campaigns, and translating complex ideas into clear, compelling content for audiences.