Selected Work
Food Rx
Food Rx is a data-driven, omnichannel marketing strategy that integrates healthcare providers, pharmacy systems, and grocery retail into a unified digital ecosystem to deliver medically tailored nutrition interventions. The campaign connects marketing performance to real-time consumer behavior and clinical outcomes, demonstrating how integrated digital strategy can drive both business growth and measurable improvements in population health.
McBalance Bowls
McBalance Bowls is a strategic menu innovation designed to meet evolving Gen Z preferences for protein-forward, fiber-rich, and more sustainable food options while maintaining McDonald’s core value and brand equity. This project integrates data-driven market analysis, financial modeling, and a full-funnel marketing strategy to position the product as a scalable growth platform that increases average order value, customer engagement, and long-term brand relevance.