Project Title: The Dietitian’s Dilemma
Editorial Strategy, Foreword Author & Publishing Support
Author: Michele Hurn, RD
My Role: Editorial Strategy, Scientific Review, Foreword Author
Industry: Nutrition, Healthcare, Thought Leadership
Platform: Amazon (Kindle & Print)
Project Overview
The Dietitian’s Dilemma is a thought-provoking book addressing critical challenges within modern nutrition and dietetics. The author required strategic editorial support to ensure the content was scientifically sound, accessible to a broad audience, and positioned effectively within the wellness and healthcare market.
My role extended beyond traditional editing to include strategic content refinement, scientific review, narrative clarity, and publishing guidance, supporting both the intellectual integrity and market readiness of the book.
The Challenge
Translate complex nutrition science into clear, engaging, reader-friendly language
Preserve author voice while strengthening structure and flow
Ensure scientific accuracy and credibility for healthcare audiences
Support a first-time author through the publishing process with confidence
The Solution
Partnership with the author throughout the development process, providing editorial leadership and strategic guidance across content, structure, and presentation.
Key contributions included:
Writing a professionally positioned foreword to establish credibility and context
Conducting multiple rounds of editorial and scientific review
Refining narrative flow for clarity, engagement, and accessibility
Providing additional feedback on cover design, illustrations, and overall reader experience
Editorial & Strategic Approach
Scientific precision: Applied clinical and scientific expertise to ensure accuracy
Audience-centered storytelling: Balanced evidence-based content with an engaging, resonate, and readable tone
Thought leadership positioning: Strengthened messaging to support authority, expertise, and impact
Collaborative process: Supported the author through project ideation, revision, and strategic brand positioning
Results & Impact
Published, market-ready book with positive reader feedback
Content praised as inspiring, clear, and easy to understand
Contributed to a high-performing healthcare thought leadership book, achieving a 4.6/5.0 Amazon rating across 483 reviews, demonstrating strong reader engagement, market validation, and content credibility
Scientifically accurate messaging accessible to both professionals and general audiences
Author Testimonial
“Nevada Gray played a huge role in shaping the final product, and this book would not have been the same without her. She brings a rare mix of expertise, creativity, attention to detail, and heart.”-Michelle Hurn, RD
Skills Demonstrated
Editorial Strategy & Content Development
Strategic refinement of long-form content for clarity, engagement, and market alignment
Healthcare & Scientific Communications
Translation of complex nutrition science into accessible, reader-centered language
Thought Leadership & Brand Positioning
Strengthened author voice, credibility, and narrative authority
Publishing & Content Quality Assurance
Multi-round editorial review ensuring accuracy, consistency, and flow
Cross-Functional Collaboration
Close partnership with author across writing, design, and publishing decisions
Creative & Narrative Direction
Guidance on cover design, illustrations, and overall reader experience
Why This Project Matters
This project demonstrates my ability to bridge science, storytelling, and strategy—a skill set increasingly sought after in healthcare marketing, content leadership, and brand communications. It reflects my capacity to support subject-matter experts in transforming complex ideas into impactful, market-ready content.
Let’s Work Together
If you’re looking for marketing design that balances strategy, brand integrity, and visual impact, I’d love to collaborate.
